About Me
Throughout my career, I have brought unwavering passion, resourcefulness, and a strong work ethic. As a marketing professional with a background in community engagement and policy work, I’m excited to see what my next step is.
Career Highlights
Bouldering Project
I started at Bouldering Project’s front desk in 2022 and brought leadership, dedication, and passion to each role.
Regional Marketing Manager – East Coast
- Managed CRM platform of over 200,000, regularly using A/B testing to hone content.
- Developed a data-centered social media strategy, resulting in an average monthly growth rate of 8%.
- Managed multi-channel marketing campaigns, driving brand awareness and promoting customer acquisition in Brooklyn, Boston, and DC, resulting in record membership numbers.
Community Marketing Manager – Washington, DC
- Increased Instagram following by 40%, using data and trend analysis to inform and develop content.
- Planned and coordinated revenue-driving events focused on membership acquisition and retention, including Affinity Groups, vendor markets, climbing competitions, and more.
- Oversaw local landing pages, maintaining brand alignment and optimizing SEO to drive site traffic.
Marketing Coordinator & Operations Supervisor – Washington, DC
- Led the climbing shoe retail program. Achieving 69.8% YOY revenue growth in 2023 and 60.08% growth in 2024 by connecting with shoe distributors, training staff, setting revenue goals, and tracking sales data.
- Developed and managed Boulderfest volunteer program. Recruited, trained, and coordinated over 100 volunteers for Bouldering Project’s largest event of the year.
- Managed multi-channel marketing campaign for Bouldering Project’s first Yoga Teacher Training program, using organic, paid, and in-person marketing efforts to successfully recruit 14 participants.
Albright Stonebridge Group
During an internship with ASG’s China Practice, I managed research initiatives for clients in advanced technology and agriculture.
Intern, China Practice – Washington, DC
- Drafted client recommendations on China’s 2022 Premier elections.
- Analyzed U.S. export controls on semi-conductors and advanced computing technology.
Association of American Publishers
After interning with the Association of American Publishers, I became an analyst in their global policy division, where I reported on emerging issues to the Executive Vice President of Global Policy and the CEO.
Analyst, Global Policy
- Led Sustainability Working Group, collaborating with 10 major publishing houses, international associations, and lawyers. Presented findings to the Board of Directors, securing permanent funding for the Publishing Sustainability Committee.
- Alongside Chief Operating Officer, coordinated the 2022 PROSE Awards, organizing a panel of 24 judges to review more than 560 entries.
- Facilitated AAP’s Annual General Body Meeting and generated over $10,000 in sponsorships.
- Analyzed domestic and foreign policy developments on copyright, technology, education, and trade to inform lobbying and legal efforts.
Asia Society Policy Institute
During an internship at the Asia Society Policy Institute, I researched core and emerging issues regarding trade, investment, and innovation.
Intern, Economic and Trade Policy
- Tracked competitor research to monitor organization’s competitive advantage and coordinate research efforts that generated brand awareness and cultivated client relationships.
- Researched emerging issues regarding data security, digital service taxation, the WTO, CPTPP negotiations, and U.S.-China trade.
Nadia Mathis 