Brand Alignment
In 2025, Bouldering Project undertook a brand refresh. As Regional Marketing Manager, I was responsible for rolling out the new branding in our DC, Brooklyn, and Boston locations. I aligned our digital and print marketing materials to the updated brand while maintaining the integrity, vision, voice, and values of the local gyms.
East Coast Brand Asset Alignment
Goal
Align East Coast digital and in-person marketing assets to reflect updated brand colors, photo and video direction, voice, and tone.
Challenge
Ensuring full alignment with the updated brand standards required overcoming several key challenges, including a limited library of on-brand photography assets, extensive in-gym signage that no longer met the new guidelines, and the need to train marketing coordinators and local leadership on the refreshed brand standards to drive consistent execution across all locations.
Outcome
Cultivated a cohesive brand experience at Bouldering Project gym’s in Boston, Brooklyn, and DC by aligning digital content, print assets, and social presence to updated brand standards.
100+
Digital and physical assets created
15+
Local landing pages updated to reflect updated brand identity
5+
Brand trainings conducted for local leadership
3
Photoshoots coordinated to build out cohesive brand imagery
Creating a brand experience attuned with brand values and identity
Nadia Mathis 