Nadia Mathis

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My Work

Navigating trends while remaining committed to brand alignment and detail.

Woman climbing in an overhang cave at Bouldering Project

Brand Alignment

Bouldering Project

Successfully executed brand refresh of digital and print marketing for Bouldering Project’s locations in DC, Brooklyn, and Boston.

Cover page that says Summer Adventures with colorful sketches as the background

Campaign Execution

Summer Adventures

Developed and executed a multi-channel marketing campaign to promote Bouldering Project’s summer camps. Generated $110,000 in first-week sales.

Instagram grid example for Bouldering Project with images of people at events, doing yoga, working out, and climbing.

Social Media Management

Leading with data

Increased DC Bouldering Project’s Instagram following by 40% YOY by using a data-driven approach to inform and develop content while remaining committed to local needs.

Mock up web home page for Asia Society's Center for China Analysis

Web Design & SEO

Mock Project for Asia Society

A mock redesign of Asia Society Policy Institute’s Center for China Analysis’s landing page that highlights key research, events, and publications, expands the visibility of significant projects, and focuses on the user experience.

5x7 note cards on a chalky climbing gym floor promoting the Two Week Challenge

Email & SMS Success

Membership Acquisition

Using A/B testing and in-person activations to adapt membership acquisition campaigns to local market needs.

World Pride 2025 spelled out in rock climing holds at Bouldering Project

Events

World Pride DC

Coordinating revenue-driving events for Bouldering Project that target membership retention and acquisition.

Slab Showdown – climbing competition
Vendor Market for Bouldering Project
  • Mock up of Asia Society Policy Institute Center for China Analysis landing page

Sample mock landing page design update for Asia Society’s Center for China Analysis

Membership Promotion